All pieces print alike with the exception of an address panel
This type of mailing is suitable for mass mailings where large runs can be done on press and then an address can be applied using an overprint process. This is the most cost effective option. There can be multiple versions if they are gang runs like language variations. If there are many points of variable information, the Variable Data Mailing offers more flexibility.
This type of process allows for many variables to by printed using dynamic data fields to drive information.
Each postcard could potentially have different logos, different gender photos, various screening medical conditions listed, or different messages for various languages and populations. This process requires that the data include flags to identify and build unique rules and logic.